Forms are how leads enter Nudge from your website. Each form gets a public URL you can link or embed; a submission creates a contact and, because that contact lands in a state your triggers watch, the follow-up starts immediately. Form filled at 9:02, AI call at 9:41.
Pick fields from your fields registry, so a form question writes straight into a real contact field with no mapping step. Toggle a form inactive to stop intake without deleting its history; submission counts and last-submission dates stay on the list.
Point different forms at different offers (“Rooftop solar enquiry” vs “Free roof check”) and use a form-specific field as a trigger condition to route each audience into its own workflow.
