Adding a number
Settings → WhatsApp lists every number your workspace can send from. + Add number asks which of the two kinds you are connecting:- Personal number pairs a handset by scanning a QR code, the same way WhatsApp Web does.
- Cloud API number registers a number you already hold in Meta Business Manager.
Personal numbers
A rep’s own WhatsApp number, paired by QR. This is the warm lane: automated follow-ups and one-to-one conversations that look and feel like a person texting, because the number belongs to a person. To keep those numbers safe, Nudge paces them automatically. Admins set this once in Settings → WhatsApp and every automated send obeys it:- Min gap between sends per number, so messages trickle out at human speed.
- Randomize up to, which jitters that gap so the rhythm is not machine-perfect.
- Max per hour and Max per day per number, on top of the gap.
- Working hours: automated messages hold until the owner’s business hours. A 3am follow-up closes no deals.
- Pause automation after a reply, in days. An inbound message cancels that contact’s queued automated sends.
Cloud API numbers
For traffic that should not ride on a personal number, connect an official Meta number through the WhatsApp Cloud API. Meta enforces its own limits on this lane, so Nudge does not add pacing of its own. A Cloud API row carries two Meta identifiers, the phone-number ID and the business account ID that owns it. Both sit behind the arrow next to the number: you need them when you first wire an account up, and almost never afterwards. The business account ID is the one that decides where a template’s approval counts, so it is worth checking when a template works on one number and not another. Meta’s one hard rule on this lane: a free-form message only delivers within 24 hours of the contact’s last message to you. Anything outside that window, including all first-touch outreach, must be an approved template message.Approved templates for cold outreach
Nudge handles the approval workflow from the template editor. Open a WhatsApp template and use the Meta template section:- Submit for approval. Nudge sends the template body to Meta for review. Review usually takes minutes to two days.
- Watch the status. The section shows where things stand for each business account and language: in review, approved, or rejected with Meta’s reason. Approvals arrive automatically; Refresh status checks on demand.
- Send as usual. Once approved, nothing else changes. Any send that uses this template from a Cloud API number just works: triggers, bulk sends, and a one-off message to a single contact with the template picked in the composer. Inside the 24-hour window Nudge sends your current text directly; outside it, Meta delivers the approved version.
- Approval freezes the wording. Editing the template after approval does not change what cold sends deliver. The editor shows a “body changed since approval” notice, and clicking Resubmit puts the new wording through review. Until it is approved, cold sends keep using the previously approved text.
- Approvals are per business account and per language. A template approved for one WhatsApp Business Account has to be submitted again to use it on a number belonging to another, and each language of a multi-language template is reviewed on its own.
- Picking a template in the composer sends that template. If you choose one and then edit the words in the box, your edits are not what goes out: the message is sent as the template, so the contact gets the template’s current wording (and, outside the 24-hour window, the approved wording). To send something you have typed yourself, clear the template picker first.