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Email is Nudge’s paper-trail channel: confirmations, summaries, quotes and newsletters that should sit in an inbox rather than a chat.

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Where email shows up

  • Trigger actions: any trigger can include an email action with its own delay, for example “state is Survey booked: send the confirmation email”.
  • Bulk send: email is one of the channels a bulk send can compose.
  • Newsletter-style categories: recurring campaigns are just triggers in their own category, so they get the same conditions and audience controls as everything else.

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Senders

Sending addresses live in Settings → Emails as a shared list, each with a label, an address and its own HTML signature. Every address has a Belongs to field:
  • Set to a person: it is their address, and it gets picked automatically when they compose.
  • Left unset: it is a shared address like info@ or support@, offered to everyone and auto-selected for nobody.

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Editing a signature

Settings is admin-only, so signatures are also editable from the signature button in any email editor — the composer, a template, a trigger’s email body. The menu lists every sender: click a name to insert its signature, or the cog beside it to edit. Addresses with nothing saved yet appear too, so that button is where you write your first one. The edit is global. A signature belongs to the address, not to the template you happen to have open, so changing it changes what gets inserted for everyone from then on. Emails and templates that already contain a copy keep the old one. A trigger’s email action picks its own From address independently. Automated email and hand-written email are separate systems on purpose, the same split HubSpot draws between marketing and sales email, so nobody’s personal address gets attached to a campaign by accident.

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Sending a one-off email

Open a contact and compose. The From address is on the envelope line next to To, where you see it before you start typing, and it is chosen for you in this order: the address a thread was already using, then the last one you deliberately picked, then your own, then the only one there is. Switching sender swaps the signature rather than stacking a second one underneath. If you have edited the signature by hand, Nudge leaves your version alone; a duplicate signature is annoying, silently eating text you wrote is worse. You can also email an address that is not a contact yet. + New contact has Add and send email in its footer, which creates the row and opens the composer in one step. First name, last name and phone are all optional, so this stays type-the-address-and-go.

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Inbound email

Email is two-way. Replies land in the Inbox alongside WhatsApp and calls, marked with an email pill, and a reply pauses automation for that contact like any other. Settings → Emails also carries the workspace-level switches: an unsubscribe link on automated emails, open tracking, and whether an email from an unknown address should create a contact.

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Templates and languages

Email templates support the same variables and language tabs as WhatsApp templates. The same language rule applies: if a template has language tabs and none matches the contact’s language, Nudge holds the send rather than deliver the wrong language. Unlike WhatsApp, email actions send at any hour. Nobody’s phone buzzes for an email at 22:00, and morning inboxes are read top to bottom.